Using Social Media to Maximize Engagement

By Sophorn Chhay, Guest Blogger

When it comes to building a strong connection with consumers, social media is one of the most effective tools at a brand’s disposal. Here are some inbound marketing tips to help you maximize customer engagement using social media.

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1. Be consistent with the platform’s culture.

Consumers use different social media platforms for a variety of reasons. Twitter, for example, is a more common choice among users who want to be up-to-date on what’s happening in their social circle. Pinterest, on the other hand, is all about inspiration. Be aware of the purpose of each platform you use and create content that is appropriate for the platform in question. Otherwise, users may become frustrated and break their ties with your brand.

2. Be friendly and engaging.

Social media is all about building warm, friendly relationships. Consumers don’t want to feel like they are interacting with a company when they are on social media. Instead, they want to feel like they are connecting with a trusted friend. Keep your social media posts and messages personal and welcoming at all times.

3. Use imagery to capture users’ attention.

Visual content goes a long way on social media. Use pictures, videos and graphics to engage your connections and hold their attention. Good quality visual content is also more likely to be shared.

4. Improve efficiency with automation.

Managing multiple social media platforms can be challenging, especially if you have a large base of followers. Use mobile marketing automation to reduce the burden as much as possible so that you can focus your resources on creating quality content.

5. Connect different platforms.

The more ways you connect with a consumer, the more likely it is that he or she will become a loyal customer. Develop an integrated mobile marketing strategy that incorporates various social media platforms, mass text messaging service, email and any other method of communication you want to employ. Make sure that consumers are aware of all of the different ways they can connect with you, and encourage consumers to connect in more than one way.

6. Offer customer service via social media.

Social media is an excellent customer service outlet. Consumers can express their concerns or ask questions at their convenience without calling your company and being placed on hold. Consider offering a customer service option via one or more social media platforms. If you choose to provide this type of customer service, be sure to respond to all communications in a timely manner.

7. Track your progress.

The effectiveness of your social media marketing plan can always be improved. As you continue to use social media to connect with consumers, track your progress and look for ways to optimize your strategy. If you aren’t sure how to track your progress, consider consulting a marketing agency for assistance.

Sophorn Chhay is the marketing guy at Trumpia, the most complete SMS software with mass sms messaging, smart targeting and automation. Jumpstart your business by grabbing your free copy of his powerful Mobile Marketing Success Kit. Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy.

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