Using video in your digital marketing strategy is no longer a “nice to have” element, but critical to helping your company reach customers and stand out from the competition. Here are 3 quick reasons your small business needs video now, plus a special offer to help get your video started.
- Video helps your customers find you online.
Videos on YouTube play an important role in SEO. Since search giant Google owns the video network, it gives extra weight to well-optimized videos in organic search. Creating a video (and ensuring the title and description include information about your key business services) can help you show up ahead of the competition when customers are searching online.
- Video helps you stand out on Facebook.
Facebook’s recent algorithm change gives even more priority to friends and family posts. This means your business Facebook post has even less chance of reaching followers and fans in their news feeds. However, uploading your video content directly to Facebook gives you a higher priority in the algorithm. After all, Facebook is attempting to rival YouTube in video offerings, and wants to reward people (and businesses) for uploading direct content. Video will help you stand out (and show up!) in your customers’ news feed.
- Video helps you capture (and keep) people’s attention.
Our attention spans are growing shorter. A Microsoft consumer study found that today’s average human attention span is 8 seconds! That’s shorter than the attention span of a goldfish! Video helps capture attention longer, and convey more information faster than most written words.
Yes… You can Afford a video for your Small Business
So why don’t more small businesses take advantage of video? The primary reason is cost. Video can be expensive. Corporate videos can cost thousands. However, as someone who has supported San Diego’s small businesses and wants to see them thrive, I’d like to offer an option….
Calvin, my son (and newest intern) has spent the last two years training with talented industry professionals, and learning how to plan, film and edit videos. While he has his own YouTube Channel full of fun skits and music videos, he is hoping to gain professional experience filming for businesses. He will create your video for $50 – $100 (only pay if you like the video and use it online). Contact Me if you are interested.
Here are a few examples of his videos:
Drone footage / Music Video:
Drone footage of secret “pop up” K.Flay Concert in South Park:
Client Testimonial for San Diego Rescue Mission:
Holly Berkley is an author, educator, speaker and professional Internet Marketing Consultant focused on helping all size businesses increase online sales, strengthen their overall brand, and dramatically boost web site traffic through proven online marketing concepts. Berkley’s newest book is “The Social Media Advantage – An Essential Handbook for Small Business” Learn about her latest books and marketing services at www.BerkWeb.com