By Suzanne Svahn, Guest Blogger
Here are three quick, yet critical reasons your business, no matter what size, needs to include video in your social media marketing plans.
Videos Increase Purchase Intent
For companies looking to increase traffic to their website and social media, video content must be a top priority in their marketing plan. Enjoyment of video ads increase purchase intent by 97% and brand association by a mind blowing 139%! A whopping 90% of mobile users say that seeing a video about a product is helpful in the decision process.
Videos help capture the attention of Mobile Users
People are becoming more and more impatient and are an easier target for distraction while on their mobile phones. Businesses need to find ways to capture a consumer’s attention for a few seconds, 3-6 seconds to be more exact, before they lose attention and move on to something new. Video content allows businesses to deliver a message with less distraction. Per Facebook’s benchmark, only 26% of the viewers continues to watch the video after 3 seconds and only 4 percent will watch with audio. It’s only with strong video content you can captivate your viewers after the 3 seconds, and keep in mind 96% of them don’t even watch with the sound on!
Your Competition is most-likely Already Using Video
Did you know that 87% of online marketers use video content? This is a number that is constantly growing! In order to stay competitive in our digital world, you need a strong media presence on the internet. Research shows that 92% of mobile video consumers share videos with others. This statistic gives you leverage to stay competitive and and be one step ahead of your competition.
Suzanne Svahn is currently working with Holly Berkley Consulting, LLC to help create social media marketing campaigns designed to help San Diego businesses reach more customers online. Visit www.BerkWeb.com to learn how custom video content can help increase your brand awareness online.