My son the YouTuber + what he Learned about Social Media Engagement Rates

What can we, as online marketers and content creators, learn from this budding YouTuber story? Read on…
Mcalvin1y 12 year old son recently started a YouTube Channel of his own and has been obsessed with building his subscribers and views.

He relentlessly studies other famous YouTubers popular within his age group, like Ryan Higa, jacksepticeye (cringe…) and of course, PewDiePie– the 27 year old with more than 53 million subscribers and earning more than $15million.

But this post isn’t about young YouTubers making crazy money off of cringe worthy irrelevant videos. Or even about PewDiePie’s recent fall  after some poor judgement.

This is about what it takes to get fan engagement and what most content creators can expect.

Over the weekend, my son’s YouTube Channel hit 100 subscribers. Excitedly, he created a video thanking his fans, and asking them to vote on what challenge he and his buddies should take on in their next video.

“What’s it going to be?” he excitedly asked his fans, “Mannequin Challenge? Chubby Bunny? Ice Bucket challenge? I can’t wait to hear what my fans come up with! Comment below!” he tells his viewers.

I immediately got online and made my recommendation, “How about the ‘clean the house’ challenge!” I wrote.

“Mom! Stop!” he said as he waited for the comments to roll in.

To his disappointment, he only received 2 other comments. “Why is no one commenting!?” he asked.

I explained to him that it doesn’t mean his fans weren’t watching or supporting him, its just the nature of social media – not everyone feels comfortable commenting or even “liking” what they see online. In fact, 89% of people passively watch and listen, but will almost never make a comment. This means that you have to have a significant following to expect a large amount of comments or engagements.


Here’s an except from my latest book,  Social Media in Action further explaining this phenomenon .

 “No matter tsocialmediabook1he size, every online community has its loudest voices. And these voices make up only 1% of the total community. But they are a powerful 1%. This 1% are essentially the “creators”. They are the ones who start conversations and therefore tend to influence the attitudes and energy of the social group as a whole.  

Even though it may feel like a social network is not active, or no one is listening, this is because of the small percentage who actually creates content.  10% of a community is what is known as “editors”. These members will post and contribute to conversations started by the “creators”. They are the ones who will simply “like” something on FaceBook, or contribute a “me too” type blog comment.
So what are the remaining 89% of the members doing? Listening

So although you may think no one is listening to you, they are.  Social media provides a voyeuristic view of what’s happening in your community. The same reason reality television took off, social media offers a chance for people to listen in, see your ideas, and hear what’s going on. “

So, I told my son that getting 3 comments, and 5 likes on his video was actually industry standard. That’s about a 10% engagement rate on his 100 subscribers.

So what can we, as online marketers and content creators learn from this budding YouTuber story? Build your online audience before expecting engagement – this goes for planning online contests, expecting customer feedback or even asking questions. Finally, the lower the fan count, the easier you need to make the engagement activity for your customers and followers.

In summary, continue to create quality content for your target audience, build your followers, and have realistic expectations on engagement rates.


10 Tips to Grow Your YouTube Channel

My 12 year old son was looking for a way to make some extra holiday cash and offered to help me with my Internet Marketing Company. I told him I would pay him to write a blog for me about how to increase video views on YouTube.

“Mom! Nobody reads blogs!’ he told me. “Everyone just uses YouTube.” So instead of writing a blog for me, he made this video. What do you think? Have any advice for this budding Internet Marketer? Any YouTube marketing tips he should have included in his top 10 list?



Using Social Media to Maximize Engagement

By Sophorn Chhay, Guest Blogger

When it comes to building a strong connection with consumers, social media is one of the most effective tools at a brand’s disposal. Here are some inbound marketing tips to help you maximize customer engagement using social media.

Happy young blonde casual caucasian woman working with laptop co

1. Be consistent with the platform’s culture.

Consumers use different social media platforms for a variety of reasons. Twitter, for example, is a more common choice among users who want to be up-to-date on what’s happening in their social circle. Pinterest, on the other hand, is all about inspiration. Be aware of the purpose of each platform you use and create content that is appropriate for the platform in question. Otherwise, users may become frustrated and break their ties with your brand.

2. Be friendly and engaging.

Social media is all about building warm, friendly relationships. Consumers don’t want to feel like they are interacting with a company when they are on social media. Instead, they want to feel like they are connecting with a trusted friend. Keep your social media posts and messages personal and welcoming at all times.

3. Use imagery to capture users’ attention.

Visual content goes a long way on social media. Use pictures, videos and graphics to engage your connections and hold their attention. Good quality visual content is also more likely to be shared.

4. Improve efficiency with automation.

Managing multiple social media platforms can be challenging, especially if you have a large base of followers. Use mobile marketing automation to reduce the burden as much as possible so that you can focus your resources on creating quality content.

5. Connect different platforms.

The more ways you connect with a consumer, the more likely it is that he or she will become a loyal customer. Develop an integrated mobile marketing strategy that incorporates various social media platforms, mass text messaging service, email and any other method of communication you want to employ. Make sure that consumers are aware of all of the different ways they can connect with you, and encourage consumers to connect in more than one way.

6. Offer customer service via social media.

Social media is an excellent customer service outlet. Consumers can express their concerns or ask questions at their convenience without calling your company and being placed on hold. Consider offering a customer service option via one or more social media platforms. If you choose to provide this type of customer service, be sure to respond to all communications in a timely manner.

7. Track your progress.

The effectiveness of your social media marketing plan can always be improved. As you continue to use social media to connect with consumers, track your progress and look for ways to optimize your strategy. If you aren’t sure how to track your progress, consider consulting a marketing agency for assistance.

Sophorn Chhay is the marketing guy at Trumpia, the most complete SMS software with mass sms messaging, smart targeting and automation. Jumpstart your business by grabbing your free copy of his powerful Mobile Marketing Success Kit. Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy.

3 Reasons Your Business Needs Online Videos Now

By Suzanne Svahn, Guest Blogger


No stock photos here! Food Bowl Market’s social media outreach includes short videos featuring real products, loyal customers and long-time employees locals have come to recognize and trust.

Here are three quick, yet critical reasons your business, no matter what size, needs to include video in your social media marketing plans.

Videos Increase Purchase Intent
For companies looking to increase traffic to their website and social media, video content must be  a top priority in their marketing plan. Enjoyment of video ads increase purchase intent by 97% and brand association by a mind blowing 139%!  A whopping 90% of mobile users say that seeing a video about a product is helpful in the decision process.

Videos help capture the attention of Mobile Users
People are becoming more and more impatient and are an easier target for distraction while on their mobile phones.  Businesses need to find ways to capture a consumer’s attention for a few seconds, 3-6 seconds to be more exact, before they lose attention and move on to something new. Video content allows businesses to deliver a message with less distraction. Per Facebook’s benchmark, only 26% of the viewers continues to watch the video after 3 seconds and only 4 percent will watch with audio. It’s only with strong video content you can captivate your viewers after the 3 seconds,  and keep in mind 96% of them don’t even watch with the sound on!

Your Competition is most-likely Already Using Video
Did you know that 87% of online marketers use video content?  This is a number that is constantly growing!  In order to stay competitive in our digital world, you need a strong media presence on the internet.  Research shows that 92% of mobile video consumers share videos with others. This statistic gives you leverage to stay competitive and and be one step ahead of your competition.

suzannenSuzanne Svahn is currently working with Holly Berkley Consulting, LLC to help create social media marketing campaigns designed to help San Diego businesses reach more customers online. Visit to learn how custom video content can help increase your brand awareness online.


Local SEO Strategies for Hotels And Restaurants

Submitted by Guest Blogger Ryan Beach

Local SEO Strategies for Hotels And Restaurants

Happy Young Bar Owner Standing At The Counter

Ready to reach new customers while building loyalty among your current ones? Combine laser targeted social media marketing with strategic local search marketing!

While search engine optimization is important to the health of any business, hotels and restaurants need to employ a different type of SEO strategy. The people that are seeking out hotels or restaurants are looking for something that is in their direct area. Because of this, business owners will have to make local SEO their top priority. Focus on these things if you want your website to have strong local SEO.

Claim Your Google My Business Page

Be sure that you claim your Google My Business page. Simply search for your business on Google Maps and see if you can find a listing. If you do, click the link that reads “Manage this page.”

Once you do this, Google will ask you to verify that you are the owner of the business. They will typically do this by making a call to your business phone number or sending a postcard to your business address. After that is complete, you will be able to fill out the page. Provide as much information as possible.

You should also claim and manage any other local business directory listings. The more directory listings you have, the easier it will be for search engines to accurately categorize your business.

Do Local Keyword Research

Spend some time researching local keywords. You can use the Google Keywords Tool to see what kinds of queries people are using to find businesses in your area.

In order to get results from the keyword tool, you will have to come up with a few sample queries. Provide the tool with between five to ten sample queries; this will give you more accurate results.

While you should look for keywords that get a lot of searches, you should avoid anything that is overly competitive. It can be difficult to rank for something competitive. Focusing on a keyword with less competition will get you better results.

Use Social Media

Social media is one of the best ways to target your audience and show them information that they really want. You can use ads to laser target your local area and the people who want to see your ads. You can offer discounts and coupons to get them into your location. It’s also a great way to communicate with your customers and will help to build loyalty.

Get Reviews

If you put in a search for a local restaurant, you will see that the top listings are the restaurants with the good reviews. Be sure that you have a Google My Business page as mentioned earlier. Google will begin showing your reviews after you have received at least five. Reviews work because they offer social proof. People want to know what others think and may need that kind of help when making a decision, especially if they aren’t from the area.

There are other review sites, such as Yelp and TripAdvisor to name just two that people may post on. These usually show on the first page of Google below Google’s reviews, which is why you want to be sure to claim your Google My Business page.

To get good reviews, the best thing to do is to offer great service that wows the guest. Be sure to ask your customers to leave a review. You can ask them in person while they are paying the bill or you can even print the request on the receipt.

When someone is trying to find a hotel to stay in or a restaurant to dine at, they often turn to search engines. If you work to improve your local SEO, your business will be the first thing that these people see. If you employ the right techniques, you’ll soon find success.

Ryan Beach is a guest blogger for Internet Marketing Tips and the the owner of Final Stop SEO, a successful company helping businesses across the country to grow, prosper and dominate the search engines.

San Diego Social Media Marketing Workshop


San Diego Author + Internet Marketing Consultant Holly Berkley teaches Imparture’s newest Social Media Workshop. Register Now.

Join Holly Berkley at the upcoming Social Media Marketing Immersive workshop in San Diego September 6 + 7 2016.


What to Expect:

Raise your social strategy to industry best practice by attending this intensive two-day training course. Gain from the singularly most developed social media marketing workshop available, with training materials honed over the course of training 10,000+ delegates. Get up-to-speed with the latest developments to maximize your results.

This masterclass will take you through the latest hands-on skills for creatively engaging social media, featuring advanced techniques to maximize your results.

Advance your content strategy and community management practices to get the most return from your social plans. Learn about recent platform changes and the opportunities presented by the latest tools to arrive on the scene.

Packed with best practice examples and in-depth practical advice, the session will provide you with a full understanding of social and its business opportunity.

You will leave the day with the ability to apply expert tools and techniques to promote your brand or client online.

Day One

  • Social Media Strategy
    • Planning: Developing a successful social strategy for your brand or client
    • Integration: How to effectively integrate social activity into your current communication plans
    • Essential creativity: How to creatively plan social campaigns
    • Ethics: Guidance on the codes of ethics and expected methods of engagement online
    • Legalities: Understanding the legal constrictions of engaging in social activity
    • Resourcing: How to resource social activity effectively
    • Productivity: Proven time-saving tools and techniques for engaging high volumes of social media sites
  • Reputation Management
    • Listening: How to best monitor conversations online and pre-empt breaking crises
    • Third party tools: Detailed advice on the pros and cons of available paid-for and free tools
    • Corporate voice: High level strategy for managing corporate reputation online
  • Content Strategy
    • Platform strategy: How to focus your time across social platforms that best fit your business objectives
    • Content calendar: How to build a working content plan to boost efficiency and drive results
    • Content type: How to best plan your mix of copy, image, video and other multimedia content
    • Creative development: How to creatively plan content to maximize community engagement
    • Post frequency: Best practice for planning the number of posts per day
    • Post scheduling: Priority times to post to maximize engagement
  • Community Management
    • Community engagement: How to best engage with your community and manage negative comments
    • Community growth: Proven techniques for organically growing a targeted community across your platforms
    • Paid boost: Maximize use of paid advertising options to boost your community growth
    • Offline-to-online: Utilizing offline marketing & PR activity to grow your community
  • Facebook

    Facebook Page Management

    • Maximize effectiveness of your Facebook Page: Turning ‘Likes’ into long-term customers
    • News Feed optimization: How to maximize visibility in your community’s News Feeds
    • Engagement rate: How to drive high engagement levels and large volumes of comments and likes
    • Driving traffic: Proven techniques for growing a targeted audience on your Facebook Page
    • Compelling multimedia: Integrating video & interactive content to supercharge your Page & drive e-commerce
    • Facebook tools: Latest technologies to better manage your Facebook activity
    • Facebook guidelines: Working effectively within current Facebook restrictions

    Facebook Advertising

    • Bulls-eye targeting: how to target ads by location, keyword, connection, demographic, & workplace
    • Promoted Posts: Ensure your priority posts reach the largest possible audience
    • Facebook offers: Best practice to drive user sign-ups
    • Database marketing: Target your ads to your email marketing database with Custom Audiences
  • Twitter
    • Profile customization: Best practice guidance on making your profile work for you
    • Building a targeted follower base: How to strategically grow a loyal group of active, engaged followers
    • Detailed mapping: How to find the most influential Twitter users across specific interest areas
    • Tweet scheduling: Priority times to tweet to maximize engagement
    • Twitter algorithm: Understanding recent and future timeline algorithm changes and their impact
    • Custom timelines: Best practice advice on creation and promotion of custom timelines
    • Effective engagement: Pitching stories to the ‘Twitter Elite’ and inspiring people to Retweet
    • Tools and techniques: Detailed analysis of the proliferation of free and paid-for Twitter tools
    • Vine: How to produce premium quality, perfectly looped Vines
    • Twitter advertising: Up-to-date run through of how to make most of Twitter advertising opps
  • Blogging
    • Corporate blogging: How to set up a corporate blog, grow a network, plan content and drive traffic
    • Online influencers: How to find the most influential bloggers across specific interest areas
    • Effective pitching: How to pitch to a blogger with the correct etiquette and offer products for review
    • Blogger events: How to run successful blogger events and sync in tandem with traditional media events

Day Two

  • LinkedIn
    • Personal Profiles: Developing a coherent strategy of best practice across your employee base
    • Company Pages: Maximizing the effectiveness of your LinkedIn Page
    • Building a network: How to connect with current contacts & targeted industry professionals
    • Status updates: Target your posts by company size, industry, job function, seniority or geography
    • LinkedIn Groups: Establishing a successful, engaged community
    • LinkedIn InMail: Best practice use of LinkedIn’s paid messages to people outside of your network
    • LinkedIn advertising: Detailed guidance on all paid-for advertising options available on LinkedIn
  • YouTube
    • Branded channels: Creating and customizing your YouTube Channel
    • Video production: How to creatively produce your own online video content
    • Organic promotion: Hands-on tips for driving views across the web
    • Pay-per-view: Overview of paid opportunities on YouTube
    • Managing comments: How to prioritize managing comments and dealing with negative posts
    • YouTube insight tool: Detailed overview of YouTube’s analytics and reporting tool
  • Instagram
    • Community growth: How to grow a targeted follower base
    • Format fundamentals: Best practice use of photo filters and platform features
    • Instagram video: Expert advice on filming your own standout videos
    • Brand tagging: Maximizing use of Instagram’s feature allowing users to tag brands in photos
    • Instagram advertising: Full guidance on how to drive advertising results
  • Pinterest
    • Business accounts: Full overview of functionality available to businesses
    • Visual content audit: Gauging your high-quality pictures and related visual content for use on Pinterest
    • Rich Pins: Maximizing use of Pinterest’s latest technical innovation to its platform
    • Optimization: Optimizing your website for sharing on Pinterest
    • Maximizing traffic: Techniques for maximizing use of Pinterest to drive targeted traffic to your website
  • Google+
    • Latest changes: Get up-to-speed on Google’s latest plans for Google+
    • Business scope: Determine the commercial opportunity Google+ currently offers businesses
    • Technical overview: Understanding Circles, Hangouts and Ripples
    • Maximizing results: How to best establish a presence on Google+
    • Social search: Maximizing use of Google+ to boost online visibility
  • Snapchat
    • Technical overview: Full update on the platform and insight on recent and upcoming changes
    • Brand opportunities: Full overview of options available for brand engagement
  • Emerging Platforms
    • Ones to watch: Clear overview of the new social platforms gaining traction & related marketing opps
  • Social Media Analytics
    • Platform specific: Full overview of free proprietary analytics tools available on all social platforms
    • Measurement tools: Advice on the free tools available online for tracking social activity
    • Metrics for success: Tried-and-tested metrics for measuring performance
    • Google Analytics: Advanced techniques to track web traffic and page views
    • Search performance: How to measure impact in search engines
    • Competitor benchmarking: How to gauge your performance with key competitors and wider industry

    Sign up at

Internet Marketing Assistant Needed

Social Media Marketing

We are currently looking for a San Diego based Internet Marketing Assistant to assist with social media outreach. 5-10 hours per week to start, flexible schedule. Come to the office for weekly meetings, then work from home. Strong writing skills and attention to detail a must, along with an interest in learning more about Internet Marketing. Must also have some experience using Instagram, Twitter, Facebook, LinkedIN and Pinterest.

More about the company:
If interested, please submit resume at