Top 5 Questions Business Owners Ask Me about Marketing with Social Media

social media marketing

The great thing about Internet marketing is that everything you do is completely trackable. You can test various sites and messaging, and directly see which provides biggest impact.

By Holly Berkley

Here’s a look at 5 of the most commonly asked questions I get from business owners regarding setting up a Social Media Marketing strategy for their business:

1.    Social Media is overwhelming! It takes too much time and I don’t know where to start! How do I choose which social networks to use for my business?

Relax. You don’t have to be everywhere. Test a few of the social media sites that make the most sense for your business. For example, wedding cakes or fashion designers would benefit from Pinterest. Professionals trying to establish themselves as experts in their field would benefit from a mix of blogging and LinkedIn. Consumer products do well on Facebook. The great thing about Internet marketing is that everything you do is completely trackable. You can test various sites and messaging, and directly see which provides biggest impact.

2.    How do I know which social media site is helping me make sales?

Google Anaytlics is a free, and essential tool to helping you understand which online marketing activity is driving the most quality traffic to your web site. Take a look at your top web site referrals, as well as which referrals are sending the most engaged visitors. For example, while you may be getting lots of traffic from Facebook, those visitors  may only stay on your web site for a matter of seconds, where-as your LinkedIn traffic, may be less, but converting to a lead more often.  Be sure to identify which page of your web site reflects your “goal”. For example, most people track the “Thank you” page that displays after a lead fills out a contact form, or customer completes a purchase. You can then work backwards and see how that customer found your web site. The data is invaluable to your marketing plan and knowing where your time is best spent online.

3.    I only have 500 Facebook fans/Twitter follower/ etc – is that Bad?

Its better to have a smaller number of extremely targeted followers/friends/fans who want to hear from your company, than thousands of people who will never respond, share your message or convert to a customer. And never buy followers or fans. It not only defeats the purpose of social media, but your account can get penalized for it.

4.    How does social media help my search engine ranking?

Your “Social Influence” plays a huge role in your search engine ranking today. Google looks at incoming links from social networks, as well as how active and engaged you (and your followers are with you) online. Blogging is an excellent way to help your search ranking because it allows you to keep your information up-to-date with lots of keyword-rich text.

5.    Do Facebook ads work?

Yes! Because they allow you to get extremely targeted. Where Google Adwords let you target potential customers by “keywords’ they may be searching, Facebook ads let you target by demographics. For example, you could target people by age, location, interests, and even by what other Facebook pages they like.  I always recommend buying targeted Facebook ads – especially when you are just starting to grown your Facebook presence.


Social Media Marketing Book

Berkley’s newest book “The Social Media Advantage”

Holly Berkley is an author, educator, speaker and professional Internet Marketing Consultant focused on helping all size businesses increase online sales, strengthen their overall brand, and dramatically boost web site traffic through proven online marketing concepts. Learn about her latest books and marketing services at




Rapid Growth of Social Media Use among Consumers & Businesses calls for New Undergrad Course at SDSU

Holly Berkley, Author of The Social Media Advantage, Develops new Social Media Course for San Diego State University

(San Diego, CA) March 1, 2013 – With 50% of the world’s population under 30 year’s old, and 96% of them using social media daily to communicate, learn and form opinions about businesses and services they use, a new course on the use of social media for businesses has been added to the curriculum at San Diego State University.

Holly Berkley, author of the several Internet Marketing books including her newest book, The Social Media Advantage (published by Self-Counsel Press), has developed a new course focusing on social media for businesses. As social media is constantly evolving, the focus of this medium in business is a critical component in keeping course material relevant and useful in today’s workforce in addition to class participation and sharing, which is a primary expectation of the course work.  Students share business case studies, as well as their own ideas, on how companies can use the latest tools such as Instagram, Pinterest, Mobile Apps, Facebook, Twitter, LinkedIn, Google+, and others.  Students will also meet with actual business owners who use social media, as well as the organizations providing the social tools and services.

Social Media Marketing Book

Berkley’s book “The Social Media Advantage” has been integrated into the new course curricula at SDSU.

“Just last week, we had a live webinar with a representative from Google to show the class all the latest features of Google’s new social tools, and how businesses can benefit,” said Holly Berkley. “We also have small business owners come to class, and talk about their goals and challenges with social media. I want the class to be highly realistic and useful, so students get a true understanding of what it’s like to use these tools for marketing a business, and how to avoid pitfalls and PR nightmares that can be magnified with social media”.

Berkley’s book “The Social Media Advantage” has been integrated into the new course curricula, as it gives the students hands-on marketing tactics as well as detailed case studies about how today’s businesses are using social media to create and maintain an online presences, and effectively expand a customer or client base.  Berkley is also the author of Marketing in the New Media which was required reading for universities worldwide including SDSU, UCSD Extension and Technologica De Monterrey. Her first book was Low Budget Online Marketing for Small Business, which has since been translated, re-released internationally, and currently in its 3rd edition.

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