According to a May 2010 study by eMarketer small businesses are optimistic about coming out of the recession and looking to boost marketing budgets, especially online. Businesses realize that a strategic Internet marketing plan is a powerful and cost-effective way to increase customer loyalty, brand credibility and new customers. Social media is getting the most increased attention since last year. More than 46% of small businesses plan to upgrade their web sites, email newsletter and overall online presence with more than 36% saying they plan to use social media to do it.
In support of small and medium businesses, I’ve updated my book Low Budget Online Marketing for Small Business. And to celebrate the upcoming 3rd edition, I’m accepting 2-3 small to midsize business clients to market this summer. Read on for details:
Summer 2010 Small Business Internet Marketing Package
- Review of Business Goals & Existing Strategies:
Analysis of your current business situation and marketing efforts - Search Engine Optimization:
Optimizing your existing web site for search engines - Localized, Targeted Social and Search Marketing:
Strategy and implementation of a localized social media campaign (using Yelp, Kudzu, Foursquare, and any other localized sites and directories that may be relevant to your business) - Social Media Marketing:
Set up, education, strategy and consulting of a social media campaign (including set up new accounts or re-energizing your existing Twitter, FaceBook, YouTube, LinkedIn account so they actually start bringing you more customers - Blogging that works:
Set up and consulting on how to promote a new blog or re-energize your existing blog
- Web site updates:
Minor revamp of existing web site (if needed) with addition of landing pages that accompany campaigns above (to encourage ultimate lead conversion on social media campaign) - Tracking and Analysis
Installation of Google Analytics and deep analyze of those reports, so you can better understand what potential customers do when they get to your web site, and how we can improve it together. - Email Marketing
Set up of a new email marketing database, or re-energize and improve your existing one. - New Media Consulting:
At the conclusion of our initial 90 days together, I’ll schedule a personal consulting session with your company (face to face if local or via phone in outside San Diego area) to advise on best ways to move forward with your new campaign features, keep them energized and bringing a steady flow of customers - A professional article published about your business
Finally, upon your approval, I’ll publish an article about our time together, showcasing which areas of the campaign drove the most quality leads to your site. This article can serve as promotion for your business as well as a case study for how other small businesses in your industry can use Internet Marketing to grow their business.
For pricing and contact information visit www.berkweb.com/small_business_internetmarketing.html
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