By Jessica Kane, Guest Blogger
Having a mobile-friendly website is critical to the success and survival of any company with an online presence. Here’s the top five reasons to have a mobile-friendly website.
1. More People Use Mobile Phones
A greater number of people are using mobile phones for portable internet access, and fewer people are using laptops. People use smartphones to surf the web, check their email, and even shop for products and services. If a potential customer finds your website from their mobile device and your website is not mobile-friendly, you lost a customer.
The customer will have difficulty navigating the website from their smartphone, so they will get frustrated and leave. The smartphone trend is not showing any signs of slowing down either. In fact, the number of people who surf the internet from their smartphones is expected to rise.
2. Search Engine Optimization
Popular search engines are well aware of the increase in the number of smartphone users. As a result, they have chosen to reward websites that are mobile-friendly. Websites that are not mobile-friendly will not rank as highly as websites that are. Websites that have done well with search engines rankings in the past have seen their ranks fall due to not having a mobile-friendly website.
Because search engine traffic is the lifeblood of many online businesses, a drop in search engine rankings could mean disaster. In fact, many websites that lost their search engine ranks did not survive. It is important that you learn a lesson here and prevent history from being repeated. Some website owners are still reluctant to make their content compatible with mobile devices, and that could be a fatal mistake.
3. More User Friendly
If you have a mobile friendly website, you increase and enhance the user experience. Enhancing the user experience means the website is easy to view and navigate from a mobile device. If a customer has a hard time navigating a website from their mobile device, they will find a website that is easier for them to figure out. While not having a good user experience will result in fewer visitors and less profit, a good user experience will help you attract customers and drive sales.
4. Stand out From the Competition
When your competitors don’t have mobile-friendly websites, there is an opportunity. If you are one of the first in your industry to make your website compatible with mobile devices, you will stand out. Customers prefer websites they can access from anywhere. By providing customers with what they want, you can take a huge share of the market right out from under the competition. This will give you a huge competitive advantage.
5. Greater Reach
People share content in various ways, but one of the most common is social media. A large percentage of social media users are on mobile devices. If your website is not mobile-friendly, it is not shareable. A website will lose a significant amount of visitors if it is not accessible from mobile devices. However, websites that are mobile friendly are shareable. This can increase your reach and customer base.
Jessica Kane is a professional blogger who has worked in eCommerce for the last five years. She currently writes for Rakuten Super Logistics and recommends them for all your product fulfillment needs to further your success.