Submitted by “Guest Blogger” Ivan Serrano
What is the greatest faux pas that a business can make via social media? Is it saying something offensive or inflammatory? Is it not actively interacting with its followers? Or is it simply not knowing how to use social media? Think as a consumer for a second: what is more likely to turn you off to a business?
For businesses to know how to create and implement a social media strategy, they first have to define how they plan on using social media in the first place. Doing so shapes the entire strategy, and allows the business to better focus its efforts on seeing it through. This is often where companies fail: they see how others use social media, and they see how they use social media in their personal lives, and they try to find a medium.
Creating the right social media strategy is as much about catering to the strengths of the different social media sites available, as it is sharing the right content or interacting on a daily basis. Knowing what is appropriate on each site is crucial to the success of a post, and knowing the etiquette for posting on the respective sites allow a business to further focus their strategy. In this infographic, we define the strengths of the most popular social media sites, and show you how to post for maximum interaction. Take a look, and know that social media etiquette is an evolving thing, defined by consumers and businesses alike.
Ivan Serrano is a web journalist and infographic specialist from Northern California. He has covered a range of topics including global business, technology and social media. In his off-time, he enjoys catching up on sports news and his photography.