Sharing ideas and connecting on a meaningful level – that’s what social media is all about. It’s not about creating more noise in this “always on” world we live in. It’s about contributing something meaningful to the conversation in an effort to help each other grow, professionally – and personally.
Rather than holding the secrets of successful social media close, I’ve seen a generous outpouring of social media discussions throughout the A/E industry this month. From our “Conversation with the Authors” event in Chicago last week where SMPS generously purchased a copy of Social Media in Action for each of their members to the audience actively tweeting tidbits of information live from the event.
PlaceMaker’s Howard Blackson generously took time out of his day to discuss social media strategies with my SDSU Social Media Marketing class yesterday. As he explained in class, social media has changed the way we market ourselves. Spam is too prevalent, he said. You can no longer simply create an advertisement or send an email asking people to buy your product. You need to provide meaning and value from the beginning. It’s about building a voice, starting a conversation, and sharing ideas that matter – even if people don’t always agree with what you have to say!
While in the past, two social media books written for the same industry may have turned authors into competitors, in this new world of social sharing and online collaboration, we continue to build off each other’s ideas. And in the end, we’re making a stronger conversation.
That’s why I was so excited to learn about Steve Mouzon’s new book New Media for Designers and Builders, and honored to have a chance to review it – especially since he was a key resource for the book Amanda Walter and I wrote last year: Social Media in Action: Comprehensive Guide for Architecture, Engineering, Planning, and Environmental Consulting Firms.
“Patience, generosity and connectedness. These are the new virtues that Steve describes in this book, “ writes Amanda Walter in the book’s foreword. She went on to write the following thoughts on Steve’s book, which sums up my thoughts as well:
“New Media for Designers and Builders provides Steve’s specific, step-by-step methods that will undoubtedly guide any person working in the built environment – developer, architect, landscape architect, urban designer, planner, engineer, builder or craftsperson – in growing their own network, supporting their own cause, and fulfilling their ambitions online and off.
With each recommended node, Steve explains what it is, why it’s useful, and how to use it. New Media for Designers and Builders takes complete advantage of the opportunities of an ebook by only providing what everyone needs to know, yet gives each reader the option to go as deep as their curiosity by linking to his companion website for more detail, examples, and instruction. Because Steve is the architect and builder of each of his new media nodes, he takes the reader through his process of considering the various tools available (most of them are free) and his reasoning and general experience with the tool he selected. His how-to’s are very clear and streamline what could be confusing processes.
Reputations are not built overnight. Patience, one of the new values, is so important. Get started today with Steve’s two-week regimen for establishing your new media presence, and be mindful that a consistent effort put in over time is necessary and will pay off. It won’t be long before you realize that new media, like your website and your phone, is an essential tool for doing business. “
Holly Berkley is a San Diego Internet Marketing Consultant and author of several Internet Marketing and Business books including Marketing in the New Media and Low Budget Online Marketing for Small Business. She also co-wrote Social Media in Action: Comprehensive Guide for Architecture, Engineering, Planning, and Environmental Consulting Firms with Amanda Walter. Connect and Learn more at www.BerkWeb.com