Getting in front of Amazon.com’s millions of online shoppers is critical for many of today’s online businesses. And because so many companies (as well as individuals) are listing products through Amazon Marketplace, competition is becoming more and more fierce. Beyond ensuring your product descriptions are “search friendly” and continue to generate great reviews, there are other key factors that will help you sell more on Amazon.com
The following are top tips taken from today’s Amazon Marketplace webinar for increasing product sales through Amazon.com
First, the more products you list on Amazon.com, the faster your chance of selling one. Amazon recommends sellers post at least 40 products. Having more products listed overall will give you a better chance of your products showing up in a potential buyer’s search path.
Second, because the same product can be sold by multiple sellers, you want to strive to become a Featured Merchant and win the Buy Box for that product.
Only a professional seller (not an individual seller) can become a Featured Merchant and therefore compete for the Buy Box listing.
Featured Merchants compete for the Buy Box listing by meeting Amazon.com’s list of criteria which includes providing exceptional customer service, dependable and fast delivery rates and great product reviews. Your Featured Merchant status can vary by category, so just because you win the Buy Box for one type of product, does not make you a winner for another. Amazon looks at a seller’s overall ODR (Order Defect Rate), meaning how many returns and charge backs they have generated when choosing the winner. They also take into consideration the time and experience a seller has participating in Amazon.com Marketplace.
Amazon also recommends that sellers user its FBA (Fulfillment By Amazon) feature on fastest-selling items. Maintaining low return rates and negative reviews area also key factors to successful selling on Amazon.
Are you a seller on Amazon.com? Have you discovered a strategy to help you sell more products? I’d like to hear about it. Leave a comment on this blog, or email me directly for possible inclusion of your story in my upcoming book.