It all starts when they snap that first picture of their perfect little new born at the hospital and post the news to all of their friends and family – directly from their smart phone. That’s when they enter the fastest growing group of mobile users – new parents.
According to a study released today by eMarketers, “Marketers looking to convince mobile subscribers to opt in to SMS marketing campaigns should look to target parents, especially those with young children, based on research conducted by Harris Interactive”
Parents of children under 6 are more likely than couples with no children to opt-in to mobile alerts and coupons to help simplify their busy lives. After all, who can keep track of a paper coupon with everything else they already have to lug around in that diaper bag.
New parents are at the park, uploading photos to FaceBook, Tweeting and even using location based applications like FourSquare. They use their smart phones to stay in touch with the office as well as friends and family while chasing toddlers. Texting becomes the communication of choice for most new parents when finishing a normal voice phone conversation becomes routinely interrupted. With smart phones in the hands of almost 70% of US adults, mobile coupons become an added convenience – assuming of course marketers respect mobile opt-in regulations.
Although the techno-male has always been the earliest adopter of technology trends, new families are making up a desirable audience for the mobile industry to offer opt-in, useful, text-based alerts.
What do you think about this? Are you a new parent who uses your smart phone to keep in touch? What kinds of mobile alerts or coupons do you subscribe to? What kind of alerts would be useful to you as a new parent? I’d like to hear about it…share you comments below.